Centerpoint Pilates

I designed the visual identity and website for a Fletcher Pilates studio in Philadelphia. 

Observe:

At this studio, the instruction is personalized and hands-on, with great attention to detail. There’s a calming energy here.

Ideate:

Tactile postcards with handmade paper and a hand-stamped logo. A visual mark that combines modern type with a textured brushstroke.
A website that captures the brightness of the space.

Postcard

Signage

Website