Yogo Sano

I directed the branding for an Italian frozen yogurt company, 
including stationery, signage, and interiors.

Ask:

How do we differentiate the brand’s artisanal products, and highlight the healthy, top-quality ingredients?

Synthesize:

Small-batch. Handmade. Heritage. The ingredients are the brand. Frozen yogurt that is made by people, not robots. 

Ideate:

Let’s go with a charming, hand-drawn aesthetic that is in stark contrast to all the slick, modern frozen yogurt shops. Uncoated paper instead of coated. Reclaimed wood, live plants, and chalkboard signage instead of glossy surfaces.