Laila Ahmadinejad
research | strategy | design
Zooyan
I provided creative direction, brand development, information architecture,
user experience and interface design for a social commerce website.
Observe:
There’s an endless barrage of emails, advertising daily deals with a false sense of urgency.
Synthesize:
How might we create a more useful way for customers to find local offers they actually want?
Ideate:
Let’s organize these offers into specific categories, and make it easy for users to find exactly what they’re looking for—or browse for inspiration. Let’s stop the insanity, lose the countdown clocks, and use an approachable voice that’s not trying too hard.
